The (wo)man behind the can.
Hello! I'm Abi - the founder of Skinny Tinny.
I was born and raised in Birmingham in the UK and my main passions in life have always been travelling the world, exploring different cultures and enjoying amazing food and wine. My love of wine started at a fairly young age, having been influenced by my dad who always had weird and wonderful bottles around the house and was the one who encouraged me to do my WSET qualification after university ... incase we started a wine business one day!
Fast forward 8 years and he was right. An innovation/marketing consultant by day who thrives on creating new experiences for the customer, I felt it was about time to put my work to the test and build my own brand.
I had spoken to several friends who weren't satisfied with their current drinks options in the market. Whether it was finding the wine aisle intimidating and confusing or being frustrated at the lack of nutritional information on labels and their heart skipping a beat when they did realise the calorie count on their daily glass of wine... I just knew something had to change. So I created a brand just for you, the lifestyle drinker.
After years of research and searching for the right partner, we have finally found a family run winery based in South Africa who has brought this vision to life and I could not be more excited to share it with you. We have created a great tasting bubbly white wine in a can that is a little lighter in alcohol (8.5%), lower in calories and residual sugar whilst also being vegan friendly.
It was important to me to create more than just a brand, I wanted to create something for a community of people who cared about their health, wanted transparency on ingredients, cared about the way their products were made and how you can best dispose of them. As a brand we will commit to base all of our future products centred around these values and we will seek to have a voice in the industry to help drive more transparency on ingredients for the consumer.
I hope you enjoy your tinnys as much as I do and please send us a picture of you on your adventures to our instagram!